Privacy Policy

Last Updated: January 3, 2026

Your privacy is our priority. Learn how we collect, use, and protect your information.

AlterDating ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the App.

1Information We Collect

1.1 Personal Information You Provide

When you create an account and use AlterDating, we collect:

Account Information:

  • Email address
  • Phone number (for verification)
  • Name
  • Date of birth (to verify you're 18+)
  • Gender
  • Password (encrypted)

Profile Information:

  • Profile photos
  • Bio/About me text
  • Occupation and company
  • Education and university
  • Physical attributes (height, body type, ethnicity, hair color)
  • Lifestyle choices (smoking, drinking, exercise habits, relationship status)
  • Interests and hobbies
  • Relationship preferences (what you're looking for, gender preference, age range, distance)

User Content:

  • Messages you send to other users
  • Photos you upload and share
  • Reported content and communications with support

1.2 Automatically Collected Information

Device Information:

  • Device type and model
  • Operating system version
  • Unique device identifiers
  • Mobile network information
  • App version

Location Data:

  • Approximate location (city/region) for matching purposes
  • Derived from IP address or GPS with your permission
  • Used only for showing distance between users and finding nearby matches

Usage Data:

  • App features you use
  • Time spent on app
  • Interaction with other profiles
  • Crash reports and performance data

Analytics Data:

  • We use Mixpanel to understand app usage
  • Event tracking (screen views, button clicks, feature usage)

1.3 Information from Third Parties

We do not currently integrate with third-party services (Facebook, Google, etc.) for sign-in or data collection.

2How We Use Your Information

We use the information we collect to:

2.1 Provide and Improve the Service

  • Create and maintain your account
  • Match you with compatible users based on preferences
  • Display your profile to potential matches
  • Enable messaging between matched users
  • Personalize your experience

2.2 Safety and Security

  • Verify your identity and age (18+ requirement)
  • Detect and prevent fraud, abuse, and violations of Terms of Service
  • Enforce our Community Guidelines
  • Respond to user reports and investigate complaints
  • Protect users from harmful behavior

2.3 Communications

  • Send you service-related notifications
  • Respond to your inquiries and support requests
  • Send updates about new features (you can opt-out)
  • Send push notifications about matches and messages (you can control this)

2.4 Analytics and Improvement

  • Analyze app usage patterns
  • Fix bugs and technical issues
  • Develop new features
  • Conduct research to improve matching algorithms

2.5 Legal Compliance

  • Comply with legal obligations
  • Respond to lawful requests from authorities
  • Protect our legal rights

3How We Share Your Information

3.1 With Other Users

  • Your profile information is visible to other users according to your privacy settings
  • Your approximate location (city, distance) is shown to potential matches
  • Private photos are only visible to users you explicitly share them with
  • Messages are visible only to you and the recipient

3.2 Service Providers

We share information with trusted third-party service providers who help us operate the App:

  • Analytics: Mixpanel (for usage analytics) - Only aggregated, non-personal usage data. Privacy Policy
  • Push Notifications: Firebase Cloud Messaging - Device tokens for delivering notifications. Privacy Policy

These providers are contractually obligated to protect your data and can only use it to provide services to us.

3.3 Legal Requirements

We may disclose your information if required to:

  • Comply with legal process (subpoena, court order)
  • Enforce our Terms of Service
  • Protect the rights, property, or safety of AlterDating, our users, or the public
  • Investigate potential violations of our policies

3.4 Business Transfers

If AlterDating is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.

3.5 With Your Consent

We may share information for other purposes with your explicit consent.

4Data Storage and Security

4.1 Security Measures

We implement industry-standard security measures:

Encryption:

  • All data transmitted between your device and our servers is encrypted using HTTPS/TLS
  • Passwords are hashed using bcrypt
  • Local data stored on your device is encrypted using MMKV with encryption keys
  • Messages are securely stored and transmitted

Access Controls:

  • Limited employee access to user data
  • Multi-factor authentication for admin access
  • Regular security audits

Infrastructure:

  • Secure cloud hosting with reputable providers
  • Regular backups
  • DDoS protection
  • Firewall protection

4.2 Data Retention

We retain your information for as long as your account is active or as needed to provide services. Specifically:

  • Account Data: Retained until you delete your account
  • Messages: Retained until you or the recipient deletes them
  • Analytics Data: Aggregated data retained indefinitely (anonymized)
  • Deleted Accounts: Permanent deletion within 30 days (some data may be retained for legal compliance)
  • Backups: Deleted data may remain in backups for up to 90 days

4.3 Data Breaches

In the unlikely event of a data breach, we will:

  • Notify affected users within 72 hours
  • Report to relevant authorities as required by law
  • Take immediate steps to secure the breach
  • Provide guidance on protective measures

5Your Privacy Rights

5.1 Access and Control

You have the right to:

  • Access: View all personal data we have about you - Request a copy via email to privacy@thealter.app
  • Correction: Update or correct your information - Edit your profile directly in the app or contact support for assistance
  • Deletion: Delete your account and associated data - Account Settings → Delete Account. Permanent deletion within 30 days
  • Data Portability: Receive a copy of your data in a portable format - Request via privacy@thealter.app
  • Object to Processing: Object to how we use your data - Adjust privacy settings in the app or contact us to discuss concerns
  • Withdraw Consent: Withdraw consent for data processing - Adjust notification and privacy settings or delete your account

5.2 Privacy Settings

Within the app, you can control:

  • Who can see your profile
  • What photos are public vs. private
  • Discovery preferences (who can find you)
  • Notification preferences
  • Location sharing
  • Message read receipts

5.3 Marketing Opt-Out

You can opt-out of promotional communications:

6Location Data

6.1 How We Use Location

We use your approximate location to:

  • Show you potential matches nearby
  • Display distance between you and other users
  • Filter matches by location preferences

6.2 Location Permissions

  • Required: Approximate location (city/region level)
  • Optional: Precise GPS location for more accurate distance
  • You can disable location services anytime in device settings
  • Disabling may limit app functionality

6.3 Location Sharing

  • We never share your exact GPS coordinates with other users
  • Only approximate distance is shown (e.g., "5 km away")
  • You can hide your distance in privacy settings

7Third-Party Services

7.1 Analytics

Mixpanel: Usage analytics and event tracking. No personally identifiable information shared.Privacy Policy

7.2 Cloud Services

Firebase: Push notifications (FCM). Device tokens only, no personal content.Privacy Policy

7.3 Links to Other Sites

The App may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies.

8Children's Privacy

AlterDating is strictly for users 18 years and older. We do not knowingly collect information from anyone under 18.

If we discover that a user under 18 has provided personal information:

  • We will immediately delete the account
  • We will delete all associated data
  • We will notify the user if possible

If you believe a minor is using the app, please report to safety@thealter.app immediately.

9International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws.

When we transfer data internationally, we:

  • Use Standard Contractual Clauses (SCCs)
  • Ensure adequate data protection safeguards
  • Comply with GDPR for EU users
  • Comply with applicable local laws

10Your California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

  • Right to Know: What personal information we collect, use, and share
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt-out of sale of personal information (we do not sell data)
  • Right to Non-Discrimination: Equal service regardless of privacy choices

To exercise these rights, contact privacy@thealter.app.

California Shine the Light Law: Request information about data shared with third parties for marketing (we don't do this).

11European Users (GDPR)

11.1 Legal Basis for Processing

We process your data based on:

  • Contract: To provide the dating service you signed up for
  • Consent: For optional features like precise location, marketing
  • Legitimate Interest: For safety, security, and service improvement
  • Legal Obligation: To comply with laws

11.2 Your GDPR Rights

  • Right of access
  • Right to rectification
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent
  • Right to lodge a complaint with supervisory authority

11.3 Data Protection Officer

Contact our DPO: dpo@thealter.app

12Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of changes by:

  • Posting the new Privacy Policy in the app
  • Updating the "Last Updated" date
  • Sending an in-app notification for material changes
  • Requiring acceptance for significant changes

Your continued use after changes constitutes acceptance of the updated policy.

13Contact Us

If you have questions about this Privacy Policy or our data practices:

Privacy Inquiries

privacy@thealter.app

General Support

support@thealter.app

Safety Issues

safety@thealter.app

Response Time

We aim to respond within 48 hours

14Additional Information

14.1 Cookies and Tracking

The App does not use cookies (web technology). We use:

  • Local storage (MMKV) on your device
  • Analytics SDKs (Mixpanel)
  • Device identifiers for analytics

14.2 Photo Privacy

  • Photos you upload are stored securely
  • You can mark photos as public or private
  • Private photos are only shown when you explicitly share them
  • We do not use facial recognition technology
  • We do not share your photos with third parties

14.3 Message Privacy

  • Messages are private between you and the recipient
  • Messages are encrypted in transit
  • We do not read your messages unless reported for violations
  • Messages can be deleted anytime
  • Deleted messages are permanently removed from servers

14.4 Matched User Data

When you match with someone, they can see:

  • Your public profile information
  • Your public photos
  • Your approximate location/distance
  • Your last active time (if enabled)

They cannot see:

  • Your exact location
  • Your private photos (unless shared)
  • Your email or phone number (unless you share it)
  • Other users you've matched with

Consent

By using AlterDating, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein.

Last Updated: January 3, 2026

ALTER Privacy Team

privacy@thealter.app